Vineyard rows on a hillside at sunrise, fog in the valleys below.

Since 2019

This problem is older than the technology that solves it.

The work began in 2019 with optical character recognition and machine learning, and it could not read a wine list well enough to be trusted. The vision waited for the technology. What made it possible is AI that reads a list the way someone in the trade reads it: not letter shapes, but what a line on a menu actually says.

Timeline

2019

First attempt with OCR and machine learning. Accurate enough to demo, not enough to trust.

Today

AI reads lists under strict naming and matching rules, with every correction logged and reused.

Next

The same visibility model applied to the cold box, starting with energy drinks.

Founder

Eric Breiding

Thirty years inside the business, on both the supplier and the distributor side, at Gallo, AB InBev, Diageo and The Wine Group. Liquid Equity was built by someone who has carried the book, not by a software company that recently discovered the three-tier system.

Ownership

It is your data. We are the software.

Depletion data is never shared or aggregated for any other purpose. The intelligence stays where it belongs.