Liquid Equity Request a pilot →

The pilot

Seventy-five to a hundred accounts. Scan, then rescan.

Pick the accounts. Your reps photograph the list on the call cycle they already work, about two minutes a stop. We read all of them, then read them again about thirty days later. The rescan proves the flow holds at volume and shows exactly what changed.

Step one

What we need to start

  • Your book: the brand and SKU list for the market, in any export.
  • The accounts in scope, with addresses.
  • Which rep covers which account.
  • The programs running there: features, by the glass, house pours.
  • Depletions for those accounts, so visibility can be set against volume.
  • Total on-premise brand depletions for the market, for modeling.
After the first pass

What you see first

  • Coverage across the accounts in scope.
  • Your share by account, by rep and by varietal.
  • Whether the programs you funded are actually on the list.
After the rescan

What changed

  • What changed on each list, and what held.
  • Where your share moved in between.
  • Whether being on the list moved the volume.

Request a pilot

Tell us about your market.

Requests go straight to Eric's inbox. He replies personally, usually within one business day.