For leadership
Reward the sales drivers. Distribution is only the first gate.
National distributors have teams of engineers and analysts measuring on-premise visibility. Liquid Equity gives an independent house the same view, without building the team.
Who it serves
Return on trade spend
See whether the programs you fund are on the list, and whether you are over or under-delivering on-premise.
Position and pace
Share by rep, team and territory, set against incentives, revenue goals and PODs. Coach to the list, not to the invoice.
Proof of placement
Show a supplier exactly where their wine is poured, featured and priced, account by account, every thirty days.
Return on investment
Four things move volume on-premise.
Pay for these, and you pay for what sells wine. Pay only for the POD, and you pay for the chance that it might.
Placement
On the printed list, not just a chalkboard.
Serve
By the glass, where the volume is.
Promotion
In the feature you funded, rather than beside it.
Price point
A price that builds brand equity and trial.
Specialty
Measure the category that matters to you, so you can own it.
European, Italian, Napa, Argentina. Every house has a specialty and assumes it is winning there. A specialty is only an advantage if you can measure it.